According to a survey by the National Retail Federation, more than $800 MILLION will be spent on pets this Valentine’s Day, one of the biggest holidays for advertisers out there. Wow! And I thought our economy was tight…not that I am opposed to giving your dog a Valentine.

There are some very practical items, but for the caregiver who really wants to go all out, there is a plethora of extravagant (and ridiculous) gift options, including real mink coats that are farm raised and custom made in Canada…a Canadian Golden Sable. Lined in colored matched flannel backed satin, is on sale for half price for a mere $747.00. Then there is the 3.2 MILLION dollar diamond dog collar which is featured on . Dubbed the “Bugatti of dog collars”, this 52-carat diamond dog collar, designed by Forbes Senior Editor Matt Miller, is truly the “world’s most expensive. ” Beyond the Crate offers dream house mansions….the Hacienda Celebrity Dog Mansion was custom made for a Hollywood personality. This “dog house” is designed by a “world renowned artist and designer” who creates some of the most upscale dog houses in the world . The Hacienda Mansion sells for about $30,000, depending on the number of extra amenities requested. For exact pricing and a free consultation, contact . I love dogs, but I cannot believe that anyone would even consider purchasing some of the outrageous gifts that are available. Just proves that some people definitely have more money than common sense.

For most animal lovers who don’t have the time, money, or inclination to spend big bucks on their pets, there are no worries. The reality is that our pets don’t know it’s Valentine’s Day, and they won’t feel slighted if they don’t get any grand gift. An extra walk, a few quality minutes of your time…and maybe a home made treat or two will mean more than a million dollar collar.

And here’s a valentine from your favorite pooch:

I love dog biscuits, stuff in the garbage can, smelling spots in the back yard, my squeaky toys, and long walks, but what makes my tail wag more than anything is you, my best friend. I love having you as my person, and I try every day to take good care of you. My very favorite thing is being close to you. You fill my days with joy, and I hope that nothing ever comes between your being my person and my being your dog. You have my unconditional love and loyalty, no matter what your life brings. I would run miles to be with you, risk any danger to protect you, and kiss away your tears to comfort you. You are my true love, and I want to always be the one who makes you smile. I wear my heart on my wagging tail, and I will always love you more than anything…even biscuits. Every day is Valentine’s Day when I am with you.

Love always,

Your faithful dog


If you feel the urge to bake, here’s a simple recipe for cheesy dog treats that your dog is sure to love.

  •    2 cups grated Cheddar cheese
  •    2 cups whole wheat flour (or white will work if you don’t have wheat)
  •    ½ cup oil
  •    ½ cup milk
  1.    Mix together and drop by spoonfuls on lightly greased baking sheet. Flatten slightly with a glass.
  2.    Bake at 350 degrees for about 25 minutes.